Bruno Be is a Brazilian DJ who has established himself as one of the leading Deep House producers in the country. Throughout his career, he has collaborated with musicians like Rita Lee and Vintage Culture and reached the first position of the Hype Machine a few times.
Our design exploration started by searching for a restless and fun logo: one that could spin, flip, move, mix, and party! The main idea was to have it right in the middle of the identity, pushing all the other elements and compositions in the same direction and energy.
Playing off the symbol and inspired by a multicolored universe, we created a playful visual language system that represents Bruno’s personality and works across digital channels to apparel and collector items.
