We were approached by FutureBrand (São Paulo) to develop a typographic family for Habib's – the world's biggest fast-food chain dedicated to Arabic cuisine. – as part of its new visual identity and to be used across all kinds of media: from digital channels to apparel and collector items.
On our first meeting with the creative team at FutureBrand, we were presented with some already existing fonts that displayed the atmosphere they were looking for. We were asked to create a custom-type family based on those structures while combining elements from the visual identity.
Within the new graphical system, one of the main assets is the graphic element of kibbeh. It was precisely its shape that drew our attention in the initial sketches. By incorporating its structure into the font, we created an eye-catching variable san with a bespoke, fun, and tasty design!
Bib’sans was designed in partnership with the FutureBrand team. The family includes 9 weights, from Thin to Black, and its italic versions. Its use is exclusive to Habib’s brand.
