Founded in 2013, SAAG (formerly Studio AG) emerged to create a deep and comprehensive architecture. Since then, it has carried out numerous global recognition projects, developed on various scales, from new materials to the relationship between space and the city.
Throughout its evolution journey, the studio began to experience a new moment and invited Papanapa to rethink its communication across all touch points.
With the name change to SAAG, we worked with Criatexto to build a more solid and versatile positioning, synthesized within 'The space for time' concept.
The narrative and the brand platform accentuate the studio's differences, such as deep and dynamic processes, operations from micro to macro, and permeability between areas of knowledge.
These attributes also appear in the new logo, which symbolizes the meeting of ideas, technologies, and possibilities based on the central connection of its letters.
In the visual system, the light and fluid behavior of the identity allows limitless compositions, revealing the dialogue between spaces and times, in addition to creations on different scales and intensities.
Based on the new strategy, SAAG now projects a future that is more connected to the essence of its architecture: one that does not end in itself but embraces nuances and creates more genuine and inspiring experiences.
