B.Naturais is a cosmetics brand made with native Brazilian raw materials for those who like to care for themselves without pressure or imposition, simply choosing what is good.
"In a world full of many, our proposal is less." Kicking off from this phrase, we open an essentialist and unpretentious positioning, contrasting with a reality of excess - in skincare, consumption, and life.
The visual universe gets uplifted from the natural desire for a better life. The new logo features a soft personality that combines simple lines with clean, sans-serif typography.
The organic illustrations, light typeface, and warm color palette are inspired by the natural elements of the ingredients - from lavender to charcoal - conveying the natural beauty and genuine imperfections that lie on us.
With a pure and spontaneous narrative, the new positioning and visual universe of B.Naturais dispenses with exaggeration, embraces the essentials, and brings emotion to its stories.
