CasaGalle is a premium finishing and tile store with the feel of a home and an art gallery. Based on the worldwide architectural concept of Home Galleries, we developed naming, positioning, and verbal and visual identities.
For the brand narrative, we celebrate living — a verb conjugated in the present and for the presence. After all, we don't just live in our homes but in all the things that make us feel delighted.
In the visual universe, the brand and graphic elements reinforce the brand's essence in a delicate logo and an identity that breathes and brings clearness to communication.
Following the rhythm of the vertical lines that make up the brand's design, we created a fluid pattern and a system of grids that provide flexible compositions, reflecting the expression of the lightness of time and transformation at all points of contact.
Between texts, textures, colors, and compositions, the brand is born engaging and passionate, inspiring like art, welcoming like home.
