“NÓS: creation, work and citizenship” is an action organized by Sesc to foster social initiative fairs, courses, workshops, and chats on solidarity and creative economy in 19 Sesc units in the capital, Greater São Paulo, interior, and coast.

The project highlights initiatives promoting productive inclusion, income generation, and community development, prioritizing groups mapped where Sesc units are present.

Papanapa worked closely with the Sesc team to fully redesign the NÓS visual universe, celebrating the return of in-person activities after the pandemic.

The first step was to reimagine the logo without losing the concept of collectivity and collaboration present in its previous version. The new wordmark reinforces the idea of the name through organic typography and fluid connections, expanding the narrative of forming networks and communities in a joyful and light-hearted way.

At the center of the identity, vibrant colors and a package of hand-crafted illustrations represent the values and activities of the initiative. With a behavior supported by the logo structure, the drawings can be combined in infinite possibilities, generating stories and functioning as masks for photos, frames, or graphics for the compositions.

Combining all these elements, we created an identity with a powerful and human visual universe, enhancing social relationships and promoting the discovery of new forms of expression and knowledge exchange.